Create an iPhone application able to make wings appear on the back of people holding a can of Red Bull in their hands, when filmed by the device’s camera.
Team up with Lego in order to create Vuitton bags replicas and deliver a message saying: “those are the only counterfeits we could accept”.
Create a set of coloured toothpastes representing flags of countries for the next Olympic Games / World Cup.
Create an Easter egg hunt event on Google Maps. People who will find easter eggs will win Google AdWords prizes.
Create one flagship “Finlandia Cocktail Bar” where all the cocktails would be based on the wide range of different Finlandia products.
Create a “pocket-bowl” with a spoon and milk included, so that people can always have their cereals on themselves.
Create a “Guitar Hero-like” system for beginners but on real guitars.
Christmas period is “always” full of good intentions and generosity.
Create for Christmas a special “Santa Claus” delivery service that you pay for. Half of the profits will be given to UNICEF and people will kill two birds with one stone: they will make poor children and theirs happy at a time. Communicate about that action.
Create a campaign for Easter called “Donate your square”: Milka chocolate tablets will be sold with one missing chocolate square. Those lacking squares will be used to create chocolate for poor children all around the world, so that they also have a chance to enjoy Easter. Communicate about this campaign.