Small ideas, big companies

- Sleeping booths in big cities

Because there are so many people living in the suburbs and partying in town, and they usually have to wait for the first train to get back to their home, sometimes against their will, or workers craving to take a nap but that cannot because there are not such places near their office.

- Wine & Shoes

Creating a high-range shoe store for men, where each pair of shoes purchased is sold inside a panier garni with a free bottle of wine.

- Pianocktail Bar

Boris Vian, in his book “l’écume des jours” was talking about a special piano that could create perfect cocktails when you were playing it. Looks like it already exists though.

- The Way Cup

You noticed the pun. The Way Cup would be the “Starbucks of the road” helping those tired drivers have a break and stay concentrated.

- Foursquare of the good deed

I have always been in fond of finding useful ways to contribute to society. People are more and more connected and social networks helped them create their status. Raising your whuffie through badges earned on a Foursquare-like social network dedicated to good deeds could be a nice way.

Taking those ideas, changing them and making them come true (or simply commenting) is highly recommended. Feel free!

ASICS stands for “Anima Sana In Corpore Sano”, which can be translated by “A sound mind rests in a sound body”. Create a “Be Smart” campaign and sell ASICS shoes into book-shaped shoeboxes.

Create a set of coloured toothpastes representing flags of countries for the next Olympic Games / World Cup.

Christmas period is “always” full of good intentions and generosity.

Create for Christmas a special “Santa Claus” delivery service that you pay for. Half of the profits will be given to UNICEF and people will kill two birds with one stone: they will make poor children and theirs happy at a time. Communicate about that action.

Create a campaign for Easter called “Donate your square”: Milka chocolate tablets will be sold with one missing chocolate square. Those lacking squares will be used to create chocolate for poor children all around the world, so that they also have a chance to enjoy Easter. Communicate about this campaign.

Create an advertisement showing what the world would be without Head & Shoulders. The world would be covered of dandruffs as if it was snow.

Create an advertisement for Bing, about the creation of the world, explaining that scientists were wrong and everything did not start from the Big Bang but the… Bing Bang!

Create an election of Mr Pringles: the winner of the best moustache award will be featured in a TV advertisement.

Create a Lego product range based on the film “Alice in Wonderland”. Could boost the interest of girls for Lego.

The Coca-Cola Company has been successful creating a “Coca-Cola Zero” for virile guys too ashamed to buy Coca-Cola Light. Men are more and more caring about their health, so why not launch a water dedicated to them?