My name is Marwann AL SAADI and I am studying for a masters in marketing in a French management school. I am an active part of Maximalminimal, which is the mothership of different projects like Fringe Vision or Disque. I otherwise believe in brand utility and regularly write articles with Brieuc about this concept on the Brand Utility blog. I will share here with you my thoughts and ideas about modern marketing, as well as suggestions about brands I like. P.S.: I strongly advise you to visit Nathanaël Este-Klein’s tumblelog, from whom I borrowed the idea of small suggestions about brands: One Idea A Day”.Tumblr (3.0; @marwann)http://marwann.tumblr.com/ Create an app to see washing cycle and launch the machine remotely.http://marwann.tumblr.com/post/20115711026http://marwann.tumblr.com/post/20115711026Thu, 29 Mar 2012 16:01:23 +0200 Create a Kit Kat machine that people can “break” through a smartphone app to get a free...http://marwann.tumblr.com/post/20115664219http://marwann.tumblr.com/post/20115664219Thu, 29 Mar 2012 15:59:40 +0200 Create a Christmas present delivery tracking website for kids so that they can see the steps of...http://marwann.tumblr.com/post/20115605380http://marwann.tumblr.com/post/20115605380Thu, 29 Mar 2012 15:57:13 +0200santaclaus Create a photo book indexing the most unusal places and the most amazing pictures of Bank of...http://marwann.tumblr.com/post/6561588078http://marwann.tumblr.com/post/6561588078Wed, 15 Jun 2011 21:23:47 +0200bank of americaphotobook- Sleeping booths in big cities Because there are so many people living in the suburbs and partying...http://marwann.tumblr.com/post/6328193244http://marwann.tumblr.com/post/6328193244Wed, 08 Jun 2011 21:43:00 +0200whuffiefactorstatusstatuspherewineshoesborisvianmarketingbusinessideasbusiness model Create a rotating back seat on Indian motorbikes so that women in sarees can sit comfortably.http://marwann.tumblr.com/post/3785936969http://marwann.tumblr.com/post/3785936969Fri, 11 Mar 2011 17:27:00 +0100hondaheroindiasuggestionsareebackseat Create a romantic light show in Taj Mahal, telling the story of Shah Jahan and his beloved Mumtaz...http://marwann.tumblr.com/post/3677715607http://marwann.tumblr.com/post/3677715607Sun, 06 Mar 2011 10:00:07 +0100philipslivingambiancetaj mahalindiasuggesttion Create a flagship Domino’s Pizza store selling exclusively conizza, the cone-shaped pizza...http://marwann.tumblr.com/post/3654994791http://marwann.tumblr.com/post/3654994791Sat, 05 Mar 2011 10:00:07 +0100 Create a flagship McDonald’s restaurant in New Delhi, dedicated to foreign people and selling...http://marwann.tumblr.com/post/3637112036http://marwann.tumblr.com/post/3637112036Fri, 04 Mar 2011 10:00:07 +0100mcdonaldsflagshipindia Create a “United for India” charity tram in Berlin (like it has been made for Africa)...http://marwann.tumblr.com/post/3617582328http://marwann.tumblr.com/post/3617582328Thu, 03 Mar 2011 10:00:00 +0100indiaunited for africatrampumasuggestion Create a Redbull branded Treasure hunt in the Himalaya mountains, for real adventurers.http://marwann.tumblr.com/post/3598028252http://marwann.tumblr.com/post/3598028252Wed, 02 Mar 2011 10:00:07 +0100redbullhimalayatreasure huntindiaidea Give out free packs of coloured powder that would make temporary random patterns on white clothes...http://marwann.tumblr.com/post/3579904985http://marwann.tumblr.com/post/3579904985Tue, 01 Mar 2011 10:00:07 +0100tideindiasuggestionholibrands This is the question that peeps from No Right Brain Left Behind asked to advertising agencies,...http://marwann.tumblr.com/post/3446525490http://marwann.tumblr.com/post/3446525490Tue, 22 Feb 2011 18:16:00 +0100no right brain left behindbucket brigadeusefulcreativityschoolunited states An idea I had a few months ago, but that could be well-recycled for We Are What We Do: design a...http://marwann.tumblr.com/post/3444429158http://marwann.tumblr.com/post/3444429158Tue, 22 Feb 2011 15:15:18 +0100we are what we dofoursquaregood actionsbadgesapplication   Wonderful…as all countries in the world! They all have their good side and they are all...http://marwann.tumblr.com/post/3182989872http://marwann.tumblr.com/post/3182989872Tue, 08 Feb 2011 18:34:57 +0100ideasindiaone suggestion a day Create a “Levi’s love-jeans” website where people could choose a limited-edition...http://marwann.tumblr.com/post/3142031573http://marwann.tumblr.com/post/3142031573Sun, 06 Feb 2011 11:52:01 +0100levi'slove jeansBuilding Creative Potential is the name of one course I had this semester. This was supposedly...http://marwann.tumblr.com/post/3137387819http://marwann.tumblr.com/post/3137387819Sun, 06 Feb 2011 05:35:00 +0100building creative potentialcreativityteachingideo3MMalcolm GladwellJWT Intelligence posted a few weeks ago its Top 100 things to watch in 2011. A lot of them are to my...http://marwann.tumblr.com/post/2978072237http://marwann.tumblr.com/post/2978072237Fri, 28 Jan 2011 19:01:31 +0100digital downtimejwtintelligencetop 100 Create a flagship museum featuring celebrities made out of Legos, à la Madame Tussauds or Musée...http://marwann.tumblr.com/post/2941950456http://marwann.tumblr.com/post/2941950456Wed, 26 Jan 2011 17:49:35 +0100legomadame tussaudsmusée grévinconan o'brienmuseumflagship A buzzword is a word or a sentence originally defining something very precise, such as technical...http://marwann.tumblr.com/post/2809096271http://marwann.tumblr.com/post/2809096271Tue, 18 Jan 2011 10:04:00 +0100think out of the boxparadigmsocial mediabuzzwordsbrandingROImultitaskingproactive