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Suggestion N°31: Michelin
Create a series of (RED) tires designed specially to help eliminate AIDS in Africa.
About
My name is Marwann AL SAADI and I am studying for a masters in marketing in a French management school.I am an active part of Maximalminimal, which is the mothership of different projects like Fringe Vision or Disque.
I otherwise believe in brand utility and regularly write articles with Brieuc about this concept on the Brand Utility blog.
I will share here with you my thoughts and ideas about modern marketing, as well as suggestions about brands I like.
P.S.: I strongly advise you to visit Nathanaël Este-Klein's tumblelog, from whom I borrowed the idea of small suggestions about brands: One Idea A Day".
