Christmas period is “always” full of good intentions and generosity.
Create for Christmas a special “Santa Claus” delivery service that you pay for. Half of the profits will be given to UNICEF and people will kill two birds with one stone: they will make poor children and theirs happy at a time. Communicate about that action.
Create a campaign for Easter called “Donate your square”: Milka chocolate tablets will be sold with one missing chocolate square. Those lacking squares will be used to create chocolate for poor children all around the world, so that they also have a chance to enjoy Easter. Communicate about this campaign.
The Coca-Cola Company has been successful creating a “Coca-Cola Zero” for virile guys too ashamed to buy Coca-Cola Light. Men are more and more caring about their health, so why not launch a water dedicated to them?
Contrex has always been caring about the health of ladies. But those heavy packs of water are harmful for their poor backs. What could be nicer than creating a team of beautiful and muscled gentlemen who would bring the packs to their car on the International Women’s day (8th of March)?