May 2010
19 posts
Suggestion N°34: Match.com
Organize spontaneous speed datings using the “check-in” feature of Foursquare.
Suggestion N°33: Canal+
Give the possibility to canal+ subscribers to post Twitter #NowWatching statuses via their decoder.
3 tags
Suggestion N°32: IKEA
Create a phone application able to let people see rooms of their house with IKEA furniture instead of their own, using augmented reality.
8 tags
Suggestion N°31: Michelin
Create a series of (RED) tires designed specially to help eliminate AIDS in Africa.
Suggestion N°30: M&M's
Team-up with Pantone to create a special collection of Pantone colours M&M’s sold in concept stores like colette in Paris.
Suggestion N°29: Nike
Create an advertising campaign showing what would the world have been if Nike had existed during Antiquity.
7 tags
Suggestion N°28: Louis Vuitton
Team up with Lego in order to create Vuitton bags replicas and deliver a message saying: “those are the only counterfeits we could accept”.
Suggestion N°27: Tom Tom
Give the possibility to Tom Tom GPS users to “check-in” on Foursquare simply pressing one button of their device.
Suggestion N°26: Philips
Create a flagship “green” dancing bar using low consumption devices and an energy recovery system to show people the involvement of Philips in sustainable development.
April 2010
6 posts
Suggestion N°25: Compagnie de Provence
For the 20th birthday of Compagnie de Provence soaps, put one Chaumet ring into a soap, like a lucky charm hidden in a Twelfth Night cake. The lucky customer will discover it when using the soap.
Suggestion N°24: Yankee Candles
Create a special set of candles adopting the shapes of the four US presidents sculpted in the Mount Rushmore.
Suggestion N°23: Hard Rock Café
Give to the customer the choice between a normal and a smaller portion of what he orders, to avoid food waste. Communicate about it.
Suggestion N°22: Merck Pharmaceuticals
Team-up with Kraft Foods to create special biscuits containing basic medication for reticent kids and infants.
Suggestion N°21: Diesel
To go ahead on the “Be Stupid” campaign, create a Diesel fashion show with a fake collection full of ugly clothes, before showing people the real ones.
10 tags
Suggestion N°20: Colgate
Create a set of coloured toothpastes representing flags of countries for the next Olympic Games / World Cup.
March 2010
19 posts
8 tags
Suggestion N°19: Google Maps
Create an Easter egg hunt event on Google Maps. People who will find easter eggs will win Google AdWords prizes.
Suggestion N°18: Gmail
Allow people to choose the date and hour of sending an e-mail.
11 tags
Suggestion N°17: Finlandia
Create one flagship “Finlandia Cocktail Bar” where all the cocktails would be based on the wide range of different Finlandia products.
12 tags
Suggestion N°16: Kellogg's
Create a “pocket-bowl” with a spoon and milk included, so that people can always have their cereals on themselves.
8 tags
Suggestion N°15: Gibson
Create a “Guitar Hero-like” system for beginners but on real guitars.
