The Coca-Cola Company has been successful creating a “Coca-Cola Zero” for virile guys too ashamed to buy Coca-Cola Light. Men are more and more caring about their health, so why not launch a water dedicated to them?
Contrex has always been caring about the health of ladies. But those heavy packs of water are harmful for their poor backs. What could be nicer than creating a team of beautiful and muscled gentlemen who would bring the packs to their car on the International Women’s day (8th of March)?