For the 20th birthday of Compagnie de Provence soaps, put one Chaumet ring into a soap, like a lucky charm hidden in a Twelfth Night cake. The lucky customer will discover it when using the soap.
Create a special set of candles adopting the shapes of the four US presidents sculpted in the Mount Rushmore.
Give to the customer the choice between a normal and a smaller portion of what he orders, to avoid food waste. Communicate about it.
Team-up with Kraft Foods to create special biscuits containing basic medication for reticent kids and infants.
To go ahead on the “Be Stupid” campaign, create a Diesel fashion show with a fake collection full of ugly clothes, before showing people the real ones.
Create a set of coloured toothpastes representing flags of countries for the next Olympic Games / World Cup.