Because there are so many people living in the suburbs and partying in town, and they usually have to wait for the first train to get back to their home, sometimes against their will, or workers craving to take a nap but that cannot because there are not such places near their office.
- Wine & Shoes
Creating a high-range shoe store for men, where each pair of shoes purchased is sold inside a panier garni with a free bottle of wine.
- Pianocktail Bar
Boris Vian, in his book “l’écume des jours” was talking about a special piano that could create perfect cocktails when you were playing it. Looks like it already exists though.
- The Way Cup
You noticed the pun. The Way Cup would be the “Starbucks of the road” helping those tired drivers have a break and stay concentrated.
- Foursquare of the good deed
I have always been in fond of finding useful ways to contribute to society. People are more and more connected and social networks helped them create their status. Raising your whuffie through badges earned on a Foursquare-like social network dedicated to good deeds could be a nice way.
Taking those ideas, changing them and making them come true (or simply commenting) is highly recommended. Feel free!
Create a “United for India” charity tram in Berlin (like it has been made for Africa) to encourage innovative projects in villages, as well as making people discover Indian culture and its relation to sports.
This is the question that peeps from No Right Brain Left Behind asked to advertising agencies, non-profits or communication schools.
The concept was easy: you have five days to think about this question and come up with your answers. They can be shaped as tools, applications, products, presentations or whatever you want.
Many teams all around the world were brainstorming on this project, from small but creative agencies to advertising dinosaurs like BBDO, BBH, W+K, Leo Burnett, Saatchi & Saatchi and many more (click on teams). I had the chance to give my two cents as a member of the Bucket Brigade.
As I had very little time to think about them and the creative process being so random, I came up with suggestions that I am not entirely satisfied with. Though, the principle of the Bucket Brigade is to collaborate, share the ideas, melt them and finally reach an interesting result.
Here are the few ideas I had on the go:
- Problem-solving time: a period where students from different classes and specializations meet together in order to solve real life problems. They can use all their skills to be complementary. The youngest can learn from the oldest, and the oldest can see the world with a more ingenuous vision.
- Create double subjects courses: mathematics applied to astronomy or politics explained by maps (like the surely most interesting TV show, “Le dessous des cartes”).
- TED Children: inspiring events (like TED) but made by children and for children.
- Smaller groups: less pressure, more individuality.
- For small children, concentrate one whole year on one particular subject, for instance the sun. Sun can be related to many different subjects, from seasons (summer) to colours (yellow), to geometry (circle), to life and animals, etc.. It can help children use metaphors, and associate things apparently not linked. This idea is actually implemented by the French Ateliers de la Petite Enfance, using the theme of the hedgehog.
- Bring back the uniform: so that social differences are less visible and people from “lower classes” can feel more confident towards their peers. Moreover, children will have to be creative to differentiate themselves, from accessories or hairstyle to behaviour!
- Some children spend a lot of time in school buses every day, so why not transform them into “curiosity labs”? Printing useful, funny or unusual facts on the seats can make children more curious and eager to discover new things.
I was happily surprised to see that some of those ideas were quite similar to the ones submitted by some other teams, but a bit sad not to have had more time to think about it.
Indeed, I would have liked to take a more scientific approach to try to get the best out of our kinship. The five skills you find in creative people are, according to this article, the following:
- Association: ability for people to link things that are apparently unrelated.
- Questioning: challenging statu quo, kill stereotypes.
- Observation: like Sherlock…pay attention to details.
- Experimentation: openness to new universes.
- Networking with smart people from whom they can learn.
There could be many ways to try to leverage each of those skills from the earliest childhood. If you have time to think about it I would be happy to hear from you.
All in all, this project should to my mind be seen as a sort of crowd-sourcing for the general good more than a mere competition. The result does not matter that much as long as society is improved.
My friend Adarsh recently posted a classification of teachers. This matrix underlines the fact that in order to be thirsty for knowledge and hence creative, you better have the right teachers, the ones that make you love school. Click on the image below for more information.
An idea I had a few months ago, but that could be well-recycled for We Are What We Do: design a foursquare-like application where people would get badges for improving society by doing good actions (voting, recycling etc..)
Wonderful…as all countries in the world! They all have their good side and they are all worth to be seen. But as I am in India, I feel a lot more inspired by what I can see there each and every day. I therefore decided to post a series of India-related ideas.
From 1st of March, I will be posting one suggestion related to India a day, during one week. This encompasses ideas for Indian companies, as well as ideas for companies in India, or ideas that are simply linked with the local culture.
Create a “Levi’s love-jeans” website where people could choose a limited-edition and unique tab colour that would be complementary with only another pair of jeans corresponding to the one of the person’s lover.
Building Creative Potential is the name of one course I had this semester. This was supposedly helping us to be more creative. Therefore, we had to do many different exercises and watched videos about companies like 3M or IDEO.
After those different workshops, I felt even less creative than before. The teacher did not fit the subject at all and seemed even disdainful with students, interrupting them and finishing their sentences, not even pretending she cared about what people said.
So please, do not try to teach us creativity if you are not creative yourself.
I invite you instead to watch this interesting video featuring Malcolm Gladwell, talking about chaos and creativity.
A lot of them are to my mind relevant but one in particular has caught my attention.
N°25: Digital Downtime
Studies showing the benefits of taking time away from the multi-screen environment are encouraging people to De-Tech for hours, even days at a time. Look for more employers, schools, media outlets and parents to endorse digital downtime. These mindful breaks from digital input will be intended to relieve stress and foster creativity.
Even if it seems obvious that quitting your screen for a few hours or days can help, taking action is a little harder. The fear of being surrounded by information if you miss a single day in the digital world is present for a lot of people, including me.
Has any of you already tried to take time away from all these screens? What has it changed to you?
A buzzword is a word or a sentence originally defining something very precise, such as technical jargon, and that people use in a wider range without really knowing its true meaning.
It is actually nothing more than a dull and meaningless noise. People tend to use them as much as they can to show others a kind of superior status. But you cannot make fool of everyone.
So if you ever come to talk with me about curation, paradigm shift, big idea, or thinking out of the box, don’t be surprised to see me totally unfocused.
The creative group has posted a top 25 of most annoying marketing buzzwords right here. Take a look at them and if you feel like you use them too much, maybe it’s time to reconsider your way of speaking.
As some of you know, I am in India for a moment already, and I had the opportunity to see a little of the country. I saw many things, from nice to creepy and beautiful to scary. But this is neither the time, nor the place, to talk about that.
I just wanted to give a shout to those numerous people who try to make their own life better, finding different ways. I saw 8 years old children making up bows and arrows with some wooden sticks and ropes found on the ground, and letting people shoot for one single rupee. Or people making bracelets and other jewels from garbage. Or, an about 12 years old child telling me in 6 different languages to visit his shop. Or children playing with a stick and a tyre and enjoying it SO MUCH!
In any case, it necessitates a lot of imagination. Starting from scratch and achieving small but creative things is not given to everyone. Poor people may be less educated (arguable, Karl Marx for instance was living in an extreme poverty), but surely not less intelligent.
A small quote of the introduction of Malcolm Gladwell’s book, The Tipping Point, to illustrate how rumours, epidemics, buzz, or however you call it, can work.
Have you ever thought about yawning, for instance? Yawning is a surprisingly powerful act. Just because you read the word “yawning” in the previous two sentences - and the two additional “yawns” in this sentence - a good number of you will probably yawn within the next few minutes. Even as I’m writing this, I’ve yawned twice. If you’re reading this in a public place, and you’ve just yawned, chances are that a good proportion of everyone who saw you yawn is now yawning too, and a good proportion of the people watching the people who watched you yawn are now yawning as well, and on and on, in an ever-widening, yawning circle.
Yawning is incredibly contagious. I made some of you reading this yawn by simply writing the word “yawn.”
And so on…
I was in the train reading this and tried to yawn to see how people reacted. Two of them who saw/heard me yawned too.
I was furreting around at Furet du Nord, the biggest bookstore of Lille, the town I study at in the North of France. And I stumbled upon a book about Coca-Cola. I began looking through it and saw something that shocked me and reminded about this famous book of Jean-Noël Kapferer La Rumeur. In English, the name would sound like Rumours, the oldest media in the world. Because one of those rumour made me trust, for a long time already, that if Santa Claus was red, it was thanks to Coca-Cola.
When I went home, I visited the corporate website of Coke to know more and that’s what they wrote about it:
The Civil War cartoonist Thomas Nast drew Santa Claus for Harper’s Weekly in 1862; Santa was shown as a small elf-like figure who supported the Union. Nast continued to draw Santa for 30 years and along the way changed the color of his coat from tan to the now traditional red. Though some people believe the Coca-Cola Santa wears red because that is the Coke® colour, the red suit comes from Nast’s interpretation of St. Nick.
So, it is true that Coca-Cola helped spread the image of Santa as a buxom smiling old man, but the red colour does not come from Coke’s brand values.
This story made me remember that it is important to always verify sources and stuff people say to you instead of blindly trusting them and, break prejudices.
Create a new “1 contract 1 tree” program that companies will register on in order to improve their Corporate Social Responsibility. For each contract signed by the company, they engage themselves to plant one tree.
For a few months already, sharing my suggestions with you has been the cornerstone of my blog and my editorial policy. And I am not going to stop that.
What I want is actually to broaden the range of “post types” I will write on this blog, because I felt quite frustrated when I had things to say but did not know where to write them down.
I want to talk with you about my vision of brands and modern marketing. What should be done in my opinion, or what should be avoided. What I appreciated and what I hated. What touched me and what left me cold…
I hope you will still enjoy reading me and that I will learn as much from you as you will learn from me.
This time my suggestion is not about a brand at all, but about a good friend of mine that opened his blog a few days ago. A blog that is worth reading if you are in fond of advertising, marketing and new technologies.
Mehdi Arfaoui, who created this blog, introduced it with the following words:
Today, I helped my mother signing onto Twitter.
This title represents everything that is exciting and also disturbing about the world we live in. I realized -you probably did too if you’re interested in technology- how important it is to consider and absorb changes in our environment.
I finally found the internship my blog was made for. And I took a week of “suggestion-vacation”. But I don’t want my brain to become wimpy and this is why, from tomorrow, I will share with you my suggestions again, everyday, until further notice.
Create a Trivial Pursuit “Question Tags” Facebook challenge. People would be able to tag themselves on images representing multiple-choice questions and the firsts to answer right to the question would win Trivial Pursuit prizes.