Suggestion N°64: Whirlpool
Create an app to see washing cycle and launch the machine remotely.
Suggestion N°63: Kit Kat
Create a Kit Kat machine that people can “break” through a smartphone app to get a free treat.
Suggestion N°62: Toys R' Us
Create a Christmas present delivery tracking website for kids so that they can see the steps of Santa’s journey.
Suggestion N°61: Bank of America
Create a photo book indexing the most unusal places and the most amazing pictures of Bank of America’s ATMs in the US. Idea submitted by my friend Mehdi. (Check him out, he is full of ideas)
Business Ideas I would like to be true...
- Sleeping booths in big cities Because there are so many people living in the suburbs and partying in town, and they usually have to wait for the first train to get back to their home, sometimes against their will, or workers craving to take a nap but that cannot because there are not such places near their office. - Wine & Shoes Creating a high-range shoe store for men, where each pair of...
Indian Suggestion N•7: Honda Hero
Create a rotating back seat on Indian motorbikes so that women in sarees can sit comfortably.
Indian Suggestion N°6: Philips
Create a romantic light show in Taj Mahal, telling the story of Shah Jahan and his beloved Mumtaz Mahal to promote Philips LivingAmbiance products.
Indian Suggestion N°5: Domino's Pizza
Create a flagship Domino’s Pizza store selling exclusively conizza, the cone-shaped pizza very popular in India.
Indian Suggestion N°4: McDonald's
Create a flagship McDonald’s restaurant in New Delhi, dedicated to foreign people and selling the most famous hamburgers with buffalo replacing cow meat.
Indian Suggestion N°3: Puma
Create a “United for India” charity tram in Berlin (like it has been made for Africa) to encourage innovative projects in villages, as well as making people discover Indian culture and its relation to sports.
Indian Suggestion N°2: Redbull
Create a Redbull branded Treasure hunt in the Himalaya mountains, for real adventurers.
Indian Suggestion N°1: Tide
Give out free packs of coloured powder that would make temporary random patterns on white clothes for Holi.
How to bring creativity back into school?
This is the question that peeps from No Right Brain Left Behind asked to advertising agencies, non-profits or communication schools. The concept was easy: you have five days to think about this question and come up with your answers. They can be shaped as tools, applications, products, presentations or whatever you want. Many teams all around the world were brainstorming on this project, from...
Suggestion N°60: We Are What We Do
An idea I had a few months ago, but that could be well-recycled for We Are What We Do: design a foursquare-like application where people would get badges for improving society by doing good actions (voting, recycling etc..)
India is a wonderful country...
Wonderful…as all countries in the world! They all have their good side and they are all worth to be seen. But as I am in India, I feel a lot more inspired by what I can see there each and every day. I therefore decided to post a series of India-related ideas. From 1st of March, I will be posting one suggestion related to India a day, during one week. This encompasses ideas for Indian...
Suggestion N°59: Levi's
Create a “Levi’s love-jeans” website where people could choose a limited-edition and unique tab colour that would be complementary with only another pair of jeans corresponding to the one of the person’s lover.
Building Creative Potential
Building Creative Potential is the name of one course I had this semester. This was supposedly helping us to be more creative. Therefore, we had to do many different exercises and watched videos about companies like 3M or IDEO. After those different workshops, I felt even less creative than before. The teacher did not fit the subject at all and seemed even disdainful with students, interrupting...
JWT Intelligence posted a few weeks ago its Top 100 things to watch in 2011. A lot of them are to my mind relevant but one in particular has caught my attention. N°25: Digital Downtime Studies showing the benefits of taking time away from the multi-screen environment are encouraging people to De-Tech for hours, even days at a time. Look for more employers, schools, media outlets and parents to...
Suggestion N°58: Lego
Create a flagship museum featuring celebrities made out of Legos, à la Madame Tussauds or Musée Grévin for wax figures. Idea inspired by Conan O’Brien being immortalized in Lego.
Think out of the box
A buzzword is a word or a sentence originally defining something very precise, such as technical jargon, and that people use in a wider range without really knowing its true meaning. It is actually nothing more than a dull and meaningless noise. People tend to use them as much as they can to show others a kind of superior status. But you cannot make fool of everyone. So if you ever come to...
What if creativity could be found in poverty?
As some of you know, I am in India for a moment already, and I had the opportunity to see a little of the country. I saw many things, from nice to creepy and beautiful to scary. But this is neither the time, nor the place, to talk about that. I just wanted to give a shout to those numerous people who try to make their own life better, finding different ways. I saw 8 years old children making...
Suggestion N°57: Nespresso
Create an Advent Calendar containing a wide range of nespresso capsules for each day of the Advent.
Suggestion N°56: Pepsi
Remember Pepsi giving up Superbowl ads? Let Pepsi give up advertising for the whole winter season, and use this period of “ad hibernation” in order to finance even more cool and useful projects.
The mechanisms of epidemics
A small quote of the introduction of Malcolm Gladwell’s book, The Tipping Point, to illustrate how rumours, epidemics, buzz, or however you call it, can work. Have you ever thought about yawning, for instance? Yawning is a surprisingly powerful act. Just because you read the word “yawning” in the previous two sentences - and the two additional “yawns” in this...
A misconception I've had so far.
Two days ago, a world collapsed. I was furreting around at Furet du Nord, the biggest bookstore of Lille, the town I study at in the North of France. And I stumbled upon a book about Coca-Cola. I began looking through it and saw something that shocked me and reminded about this famous book of Jean-Noël Kapferer La Rumeur. In English, the name would sound like Rumours, the oldest media in the...
Suggestion N°55: Greenpeace
Create a new “1 contract 1 tree” program that companies will register on in order to improve their Corporate Social Responsibility. For each contract signed by the company, they engage themselves to plant one tree.
This blog evolves
Hey peeps, For a few months already, sharing my suggestions with you has been the cornerstone of my blog and my editorial policy. And I am not going to stop that. What I want is actually to broaden the range of “post types” I will write on this blog, because I felt quite frustrated when I had things to say but did not know where to write them down. I want to talk with you about my...
Suggestion N°54: Swatch
Create a limited edition with bigger wristbands for Flik Flak watches, so that adults can also enjoy the pleasure of wearing fancy watches.
This time my suggestion is not about a brand at all, but about a good friend of mine that opened his blog a few days ago. A blog that is worth reading if you are in fond of advertising, marketing and new technologies. Mehdi Arfaoui, who created this blog, introduced it with the following words: Today, I helped my mother signing onto Twitter. This title represents everything that is exciting...
Suggestion N°53: Vodafone
Set up a free yet useful service, permitting to miss-call your phone whenever you are alone and do not find it anymore (Inspired by icantfindmyphone.com)
Suggestion N°52: MTV
Create a “Twimp My Ride” website, providing people with cool Twitter templates, in order to promote the famous “Pimp My Ride” show.
Suggestion N°51: LG
Create a laundry bus going to work places and washing stuff of the workers who don’t have time to do it. Communicate about it.
Suggestion N°50: Hard Rock Café
Promote the iPad letting customers order their food through a special application when they are in Hard Rock Café restaurants.
Suggestion N°49: Whirlpool
Create a Whirlpool mobile application warning you when your washing cycle is finished.
Suggestion N°48: Nutella
Create viral videos showing actions taken in order to murder the peanut butter.
Suggestion N°47: Foursquare
Create a Sims additional Foursquare kit, so that characters in the game can check-in and influe on the behaviour of their friends.
Suggestion N°46: MTV
Create an anti-vuvuzela league and send commandos to football stadiums in South Africa to promote real music. Communicate about it.
Suggestion N°45: Levi's
Make the customers of Levi’s be like the jeans: smart. Oblige them to answer to cultural questions in order to have bigger reductions.
Suggestion N°44: Axe
Give men some “bonus” when they buy Axe products: attach images of sexy Axe girls on barcodes using Stickybits.
I got it!
Guys, I finally found the internship my blog was made for. And I took a week of “suggestion-vacation”. But I don’t want my brain to become wimpy and this is why, from tomorrow, I will share with you my suggestions again, everyday, until further notice. I hope you have a good time reading them. Regards, M.
Suggestion N°43: Topshop
Create a summer sales campaign for Topshop: if the brand reaches a certain number of Retweets on Twitter, the reduction gets higher.
Suggestion N°42: Asics
ASICS stands for “Anima Sana In Corpore Sano”, which can be translated by “A sound mind rests in a sound body”. Create a “Be Smart” campaign and sell ASICS shoes into book-shaped shoeboxes.
Suggestion N°42: Nissan Qashqai
Create a Twitter feuilleton involving the adventures of a Nissan Qashqai driver in the hostile urban environment.
Suggestion N°41: SONY
Create a PlayStation 3 “Gameroulette” consisting in free mini-games to play online with strangers on the device.
Suggestion N°40: Haribo
Team up with Swatch in order to create a Haribo collection, with watches dedicated to the most famous candies sold by Haribo (goldbears, chamallows, tagada strawberries, happy cola etc.)
Suggestion N°39: Dove
Encourage men to buy Dove soaps by creating special flag-coloured soaps for the next Football World Cup.
Suggestion N°38: Lipton
Create huge Lipton tea bags and put them into spinning teacups rides in Disney parks all over the world.
Suggestion N°37: Trivial Pursuit
Create a Trivial Pursuit “Question Tags” Facebook challenge. People would be able to tag themselves on images representing multiple-choice questions and the firsts to answer right to the question would win Trivial Pursuit prizes.
Suggestion N°36: Burger King
Put barcodes with embedded prizes that can be scanned using Stickybits on Burger King beverages.
Suggestion N°35: Red Bull
Create an iPhone application able to make wings appear on the back of people holding a can of Red Bull in their hands, when filmed by the device’s camera.